(Close)

Google for Startups Brazil
Jan 2026 - Present

Redesign of the visual identity and social media design system for Google for Startups Brazil, aligning the brand's heritage with Google's new AI ecosystem.

Key Contributions

Brand Evolution: Developed a bolder, social-first visual language to signal a strategic shift toward an AI-driven content strategy.

System Refinement: Optimized typography weights (Google Sans) for feed readability and balanced the core palette.

Visual Clean-up: Streamlined vector elements (pen marks) by removing analog textures to minimize digital noise.

AI Framework ("AI First"): Co-created strict "Always/Never" guidelines for generative assets, merging futuristic finishes (Tech) with surreal textures like liquid glass and clay (Playful).

The Result
A minimal, sophisticated, and scalable framework that positions GFS as a benchmark in visual AI creation while maintaining absolute synergy with the parent brand.

Big numbers

Design System Highlights

AI assets

Currently focused on creating and exploring AI assets. I enjoy crafting new design languages and architecting animation concepts within Google Flow.

Agency: Bold.ag
Art Direction and Branding: Raisa Benito
Head of Art: Roberta Lenz
AI creative direction: Ana Novais & Raisa Benito
Motion Designer: Lou Bustamante
Copywriter: Heitor Pergon & Carla Castellotti
Project Management: Marina Izaac & Jessica Lucena

(Close)